This dynamic focal point of the enterprise is made visually evident in the proposed dynamic spatial system that encompasses the whole northern front of the factory and articulates the central building as the point of confluence and culmination of the various converging flows. It seems as if the whole of the expanse on this side of the factory is oriented and animated by a force field emanating from the central building. All movement converging on the site is funneled through this compression chamber squeezed in-between the three main segments of production: Body in White, Paint Shop and Assembly.

The Central Building is the active nerve-centre or brain of the whole factory complex. All threads of the building’s activities gather together and branch out again from here.
This planning strategy applies to the cycles and trajectories of people - workers and visitors - as well as for the cycle and progress of the production line which traverses this central point - departing and returning again.

Client: BMW AG
Architect: Zaha Hadid Architects
Design: Zaha Hadid with Patrik Schumacher
Project Architects: Jim Heverin/Lars Teichmann (Zaha Hadid)