For the recent competition by BMW Asymptote is proposing an Event/ Delivery Centre that architecturally embodies the sophistication and advanced technology of BMW. The building itself is seen as an extension of the corporate identity and progressive design of the products inside.
The interior is a fluid space that creates a dynamic theatrical event of the design, production, and purchasing of BMW products.

The building consists of two interlocking components: the BMW Event Centre and the BMW Delivery Centre. The two spaces are physically divided but visually connected. The enclosure of the circulation throughout the building is primarily glass, so spaces that are spatially separated are viewed through a fluid and transparent architecture. The two primary circulation types are pedestrian and automotive. These two systems overlap and wrap each other, facilitating views from the Event space to the Delivery space and vice versa.
The arrival, delivery, and purchase of BMW products can be viewed by visitors throughout the building. Glass-enclosed circulation ramps wrap around the space, defining the form of the building and allowing a fluid, constantly changing interior of people and products to interact.
The automobile is not separated from the interior space, but rather is immersed into the interior programme, thus becoming an integral part of the experience of the building.

The building is meant to be open to its surroundings: a platform from which to view exhibitions, or a backdrop for car shows. From the upper level there are exterior views to BMW Headquarters and to Olympic Park.
The path that winds around the building opens up to become an exterior terrace overlooking an exhibition area in the Park. A public path which connects the BMW Headquarters to Olympic Park contains an exhibition of BMW history and moves through the building without spatially connecting to it, instead allowing views to the interior.

The entry is a large naturally lit glass enclosure. Besides reception and an information centre this level has 3 main public functions, all visually connected: BMW World, an exhibition space; Forum Function Hall, a lecture and performance space, and the shops which surround both areas in the Hall. Also on this level but outside of the public areas is an ecologically friendly hydrogen filling station.

Above this Level 1 contains other commercial functions like shops, a restaurant, child care, and a press lounge. These areas ramp up to become the Premiere Delivery Area, where BMW purchases are made and products brought to the customer.

Level 2 has more recreational functions like lounges, exhibition spaces and a roof garden which has a view to Olympic Park. Cars and motorcycles are brought from the basement level to the Premiere Delivery Area, where they can be seen from the Event Centre. From this upper level the customer drives their new BMW down an undulating path that weaves through the building. In this way a purchase becomes an event that activates the interior space of the building.

Materially the Event/ Delivery Centre uses new material technologies developed in both architectural and automotive design. Molded rubber and compound-curved metal elements in the facade draw upon BMW’s tradition of innovative design, in effect branding the building as a BMW product.

Sophisticated Fresnell lenses are used in the glass over the exhibition space. These screens direct sunlight into the atrium and rotate to allow the quality of light to be adjusted. Throughout the building new media technology is integrated into the architecture to allow every area to have the potential of becoming an exhibition/ performance space, again immersing the visitor in the BMW experience.

Asymptote arcspace features