While waiting for the opening of his store in Tokyo (2007), Lemaire opened one in Paris this January.

Two seconds away from the rue Vieille du Temple, at 28 rue de Poitou, stands a black facade, adorned with the clover emblem of the brand, forming an angle with the rue de Saintonge. This is where, on over 100 sq. mt, through three rooms with a different atmosphere in each, Lemaire fully expresses his universe.



This store is the logical destination of each collection, but also a sort of secret box, where, in this very context, they take on their full meaning. Far from denying the commercial aspect of clothing, in the way that it is made to be worn and not just for fashion shows purposes, Christophe Lemaire really works on making his collections clear within the store set up.

Project details

* Project Name: Christophe Lemaire Shop
* Client: Christophe Lemaire, Avant Co.
* Project Type: Shop, Showroom, Office
* Principal Designer/s: Franklin Azzi Architecture
* Design Team: Franklin Azzi Architecture
* Contractor/s: Quadrilatere
* Date of commencement of project: May 2006
* Date of completion of project: January 2007
* Location of site: Paris, France
* Site Area: 140 sq. mt.
* Built-up Area: 280 sq. mt. on two floors
* Cost of Construction/Execution: 280000 €

via architecture-page.